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Rapha Black Friday Ride raises over £130,000 for charity

Will Strickson
8 Dec 2020

The Strava-hosted event raised money for World Bicycle Relief as company ditched Black Friday sale

The Rapha Black Friday Ride, launched in lieu of a sale, raised over £130,000 for World Bicycle Relief as riders across the world smashed the Strava-hosted challenge.

All in 162,624 took part in the event, cycling 2,675,683km in total to eclipse Rapha's target of 1,000,000km in a single day.

Following the ride, Rapha donated £120,000 to World Bicycle Relief with participants raising a further £12,300 to take the total to £132,300.

The money will go towards the charity's mission to provide bikes to people in developing countries to help them gain independence and beat distance in getting to school, getting to patients or getting goods to market.

WBR's 'Buffalo Bikes' are designed for use over challenging terrain and cost £120 to make. Since 2005, 532,000 bikes have been delivered and 2,455 local mechanics have been trained to boost 21 countries around the world.

Allison Dufosee, World Bicycle Relief CEO, said: 'We are thrilled at the generous donation from Rapha and subsequently its Black Friday Ride participants to World Bicycle Relief, which will allow us to fund the delivery of over 1,000 Buffalo Bicycles to the communities we work with across Africa, Colombia and Asia.

'This challenge has been incredibly important for raising awareness of our mission and the Power of Bicycles amongst cyclists and non-cyclists alike.'

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